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SponsorPark.com and Pinpoint Announce Merger
February 29, 2012 - By: David Rachell

St. Louis, MO – SponsorPark.com, a leading online listing and resource service for sponsorship opportunities and Pinpoint, a sponsorship marketing evaluation firm based in Jefferson City, Missouri announced the merger of their two companies today.  The new company, under the name SponsorPark, will be moving their headquarters to St. Louis.

The merger will provide the customers of both companies with access to insights and trends in the growing sponsorship marketing field and provide a wider array of service offerings to their customers.

Organizations seeking sponsors can list their information on SponsorPark.com where companies can review opportunities.  Companies using Pinpoint’s proprietary software can evaluate listings on SponsorPark.com based on company goals and objectives.

David Rachell the founder of Pinpoint, will serve as President of SponsorPark. 

“We’re excited to be bringing the resources of these two companies together,” said Rachell.  “The over 11,000 SponsorPark.com members will enjoy service enhancements almost immediately and SponsorPark.com will continue to be a resource for news, trends and training for those seeking sponsorships” said Rachell. 

Pinpoint, which offers a web-based software to support brands in evaluating and measuring results from their sponsorship programs, will also be making immediate site enhancements to improve the client experience and services.

Emily Taylor, Director of Business Development for SponsorPark.com, stated, “Our goal is to be an industry leader as a sponsorship resource,” said Taylor.  “This merger allows us the opportunity to more quickly achieve major growth goals,” she said.

“The Pinpoint’s sponsor evaluation software is really experiencing growth since its release in 2009, and adding SponsorPark.com opportunities for Pinpoint clients is a natural fit,” said Rachell. 

SponsorPark will be hiring top new talent over the next several months to support additional business as the two organizations begin to integrate services.

About Pinpoint

Pinpoint provides brands with a roadmap for fostering successful sponsorship marketing programs by identifying and prioritizing brand strategies and measuring key indicators through a web-based software system.  Pinpoint offers negotiation and activation services on behalf of brands and properties.   

About SponsorPark.com

Omaha, Neb.-based SponsorPark is the first community on the Internet bringing together sponsorship opportunities, potential sponsors and all of their related resources in one place. The comprehensive web tool is currently free to help sponsors and sponsorship opportunities to connect.

Visit www.sponsorpark.com to review a current list of unique and valuable sponsorship programs or to register your sponsorship opportunity.  You can also connect to SponsorPark’s expansive sponsorship community through popular social networking sites in Linkedin, Facebook and Twitter.



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