Over the past couple of weeks, SponsorPark has created some great new partnerships for our members allowing greater access and affordability to these tools. Many of you have asked why we're doing this - as it seems counterproductive to be offering competitive products to our very own members. In reality, products like SponsorPitch, B6Analytics and HelpGetSponsors.com are complementary products to what our services provide.
To be competitive in the sponsorship industry, it’s important to utilize as many resources as possible. Networking, making phone calls, sharing great ideas and information, and using resources like these all add to the overall effort. So, it's important that as a company, we make these resources available so that our members have a competitive edge. And, by encouraging the use of these services that strengthen industry's standard of professionalism, we improve the industry as a whole. SponsorPark is not the be-all-end-all to your sponsorship service needs. Instead, our focus is to offer the resources and paths for building greater opportunities to develop meaningful relationships.
For larger rights holders, especially those with broadcast rights, B6Analytics offers a unique tool that tracks your sponsorship fulfillment for promotions, activations and benefits. The fulfillment can be continuously tracked by the sponsor so that THEY can make adjustments to their promotional and market planning and add elements to the sponsorship for more responsive behavior during the relationship. This adds a greater dimension of flexibility and accountability for both the sponsor and rights holder and is an important tool in further shaping and improving accountability in our industry.
HelpGetSponsors.com is one of the most innovative tools to come along for rights holders. As a member you can create an online proposal and in doing so, HelpGetSponsors.com will provide a value range for your sponsorship using industry-based pricing standards to get a more accurate value for your property. The site can be used to shape sponsor-specific proposals, each with an accurate fee analysis (so the sponsor can see why you are charging that specific fee), and generate a contract based on those elements proposed.
A calendar on the site also allows rights holders to keep deadlines and deliverable tracking for your sponsors. Once you build your proposal to get a better pricing structure for your sponsorship in HelpGetSponsors.com, you'll be able to use that information on SponsorPark.com! I urge you to take it for a test drive by emailing them at [email protected] or call 800-568-6580 to schedule a demonstration. As an added benefit for our members, HelpGetSponsors is offering 2 months free to all SponsorPark.com members.
Finally, SponsorPitch.com still is by far one of the best resources in connecting directly with potential sponsors. It offers a plethora of tips and information on brands, what they've sponsored and what they may be looking for in the future, as well as key decision makers. It also provides a gateway to connect with other sponsorship professionals to exchange activation ideas, trends and successes. A professional membership with SponsorPark.com includes membership to SponsorPitch - a savings of 50% each month.
Combined, these services provide great compliments toward your sponsor acquisition efforts. Stay tuned for more services and features!