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Secret Strategies for Setting Sponsorship Prices

by David Rachell
  
17 02 2014

In January, SponsorPark hosted a webinar with sponsorship guru Ron Seaver. Ron offered attendees great advice on how to approach potential sponsors. Developing relationships with sponsors isn’t about making them understanding what you do, but rather your understanding of THEIR organizational needs.

Corporate sponsors simply aren’t that interested in your organizational mission or cause, but rather how you can help them use their relationship with you to reach their business objectives. While it sounds harsh, it’s not because they do not “care.” It’s because they have goals and objectives to meet and sponsorship is a tactic employed in meeting those objectives. It’s your job to showcase how your event or organization will be able to help them meet those objectives. This requires research and a strong game plan demonstrating your understanding of their needs.

Ron had intended to site resources and provide additional information during the webinar, but we weren't able to fit all of that great information and answer your questions in just one hour. So, Ron as graciously agreed to come back and present the Secret Strategies for Setting Sponsorship Prices and expounding on the past webinar. The webinar will be held Thursday, February 20, from 2 – 3 p.m. CST.

How the value for a sponsorship opportunity is derived is so important for sponsorship sellers to understand. So, Ron is going to share insight into some of the tactics companies use to garner that value and how you can meet those expectations. Sign up to attend the webinar by going here.

Remember, now through March 4, you can sign up for Ron Seaver’s Sponsorship Boot Camp April 3-4 in San Diego and receive 2 full-registrations for the price of one. AND you will also receive a year’s subscription to SponsorPark.com’s Premium Membership. Information on the Boot Camp and sign up instructions are available by going to here.

Categories:   General | Sponsorship resources | sponsorship sales | Sponsorship Valuation
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