As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we’ve set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event, as we are currently looking to fill our 2012 Spotlight calendar. This month our spotlight shines on the “New York SPORTIMES, World TeamTennis PRO League.”

What is the New York SPORTIMES, World TeamTennis PRO League all about?

World TeamTennis (WTT) offers tennis like you’ve never seen it!  WTT is played in a co-ed team format, with post match autograph sessions for all kids, contests and promotions between sets, free racquets to kids under 12 and an on court DJ to boost interaction and fun.  Some of the stars who have made an appearance in the last season of WTT are John McEnroe, Bjorn Borg, Martina Hingis and Serena Williams.  SPORTIME Stadium, on Randall’s Island in New York features an intimate setting with each and every seat less than 200 feet away from the court.

What Makes this Opportunity Unique?

Every single partnership has the opportunity to be customized and the intimate and interactive setting that the stadium creates gives potential sponsors an amazing opportunity to fully engage their target audience.  With participants on the court and in the stands, stadium goers really feel like they are a part of the action. Potential partners can also integrate the 12 SPORTIME club locations, with more than 25,000 members, brining sponsors year-round exposure.  This event also features a sponsor pavilion that allows sponsors to engage with fans face to face. 
Surviving Sponsorship in a Heated Economy
According to event organizers they’ve really become creative with package customization and have found this to be a unique way to cater to their sponsors.  In addition, they’ve forged a relationship with SponsorPark in order to reach out to a new audience.  While they are a sports related opportunity, they’ve been able to expand their reach to potential entertainment sponsors easily and affordably.

Preferred Partners?

While there are numerous sponsor categories that could benefit from such a unique sponsorship opportunity, once unique partnership event organizers say they look to partner with are “timepieces.”  Time plays such an important role in this venue, from match times, to court times, to lesson times; therefore an on-court clock has become a staple all matches and event organizers see this as a great opportunity for the right sponsor!  To learn more about this opportunity or to contact event organizers visit their SponsorPark listing.

What is Gaby Gala all about?

Gaby Gala introduces emerging artists to a diverse crowd. Writers, musicians, business professionals, and academics alike come together under one roof to enjoy wine and world-class live music; classical, jazz and world, in a unique and intimate setting. Offering a modern twist on an old-world tradition, Gaby Gala attempts to close the gap between the performer and the listener. Whether you are in town on business or just a friendly stranger, Gaby Gala offers both the opportunity to network and meet new people who share a common passion.

Gaby Galas have been unofficially running since 2005, and officially for the past three years. They became so well attended that they needed bigger and more elaborate venues to allow for the hundreds of guestsattending. Each event is deisgned based ona theme and mold the musical and artistic performances based on the type of crowd is attending.

What Makes this Opportunity Unique?

Because the Gaby Galas are so unique and special, leaving eachguest with a sense of inspiration and excitement about art and creativity,while making new friends in the process, there are a large amount of people who continually come to each event and bring their friends. Marketing for the Gaby Galas mostly come from two things: word of mouth and the advertisement on many different social medias such as Facebook, ASmallWorld, Jewish Newsprint,Timeout, etc. Each invitation offers an intriguing image and a compelling run down of what to expect throughout the night. These large established social networks also offer Gaby Gala an additional outlet to reach their loyal followers and to market their sponsors product or services leading up to events.

Surviving Sponsorship in a Heated Economy

Gaby Gala has had to make changes to some of their events due to a lack of sponsors for arts related events. Event planners work to keep the events what they were designed to be, while tightening budgets where they can. Gaby Gala planners have also reached out to SponsorPark to extend their potential reach to sponsors through the site.

Preferred Partners?

Gaby Galas can appeal to a broad variety of potential sponsors,and according to event organizer Gabrielle Fink, "It really is just imperative that sponsors have an appreciation for the arts and for what we are working to do." To learn more about this opportunity visit their SponsorPark listing.

As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we’ve set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event, as we are currently looking to fill the remainder of our 2011 Spotlight calendar.  This month our spotlight shines on “Massage on the Go USA- De-Stress Express College Tour”.

What is Massage on the Go USA all about?

Massage on the Go USA is the leading nationwide seated massage company for the college market providing massage, relaxation and spa events to college campuses across the country since 1996. Massage on the Go USA has the largest following of schools who do massage and relaxation events in the country, with a reputation of satisfaction second to none.  Most often, this is not simply a one-time event for schools and campuses looking to provide services year-round as a reminder to the students to take better care of themselves. Happy students mean better retention, and as alumni they feel a strong positive bond toward their school of choice. 

What Makes this Opportunity Unique?

One thing that makes Massage on the Go USA stand out is the fact that they offer every potential sponsor the opportunity to reach a broad range of students across the country.  They have the ability to customize packages to reach incoming freshmen, to outgoing seniors; or athletes or stressed out exam takers.  Couple with that, the ability to target specific areas of the country and MOTG offers sponsors a unique way to target their desired audience.  In addition, Massage on the Go USA has built a substantial social media following on both Facebook and Twitter, and uses these outlets to further the reach of their sponsors.  By connecting with students and campus decision makers Massage on the Go USA is always working to showcase what their sponsors have to offer. 

Surviving Sponsorship in a Heated Economy

Massage on the Go USA has noticed in recent years that universities are cutting their budgets due to lack of funding, and this has had an impact on their ability to maintain many campus programs.  However, this challenge has also opened up new avenues for their sponsors to be seen as the organizations that really make these programs possible.  By making these positive and relaxing events possible, students begin to see Massage on the Go USA sponsors as trustworthy partners, rather than another brand looking to gain attention on a college campus.

Massage on the Go USA has also turned to SponsorPark in order to get their listing in front of the most appropriate potential sponsors.  According to event organizer Meredith Gansrow, “SponsorPark has been a great resource for bouncing ideas around and really staying on point with what sponsors want and what will benefit them most.” 

Preferred Partners?

Massage on the Go USA offers opportunities to make different sponsor categories, but some great partners would include health and fitness brands, vitamin supplements, sports drinks and fitness clubs.  While these health related sponsors offer products in alignment with student wellbeing, Massage on the Go USA offers great opportunities for any brand looking to get in front of a university based demographic including recruiting, technology and car brands.  For more information about Massage on the Go USA visit their SponsorPark listing.