As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we’ve set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event, as we are currently looking to fill our 2013 Spotlight calendar. This month our spotlight shines on the “Changing the Game – Hip Hop Competition.”

What is Changing the Game – Hip hop Competition all about?
Changing The Game Hip Hop Competition (Texas Edition) is the new major Hip Hop Show/Competition that is changing the Hip Hop industry and the world one rhyme at a time. This is the inaugural year for the competition and organizers hope to take the event national soon!

Hip Hop has been used to bring awareness to events around the world. It has been an outlet, a voice and a source of change and encouragement for the people. Hip Hop has transformed the world many times over.  Changing The Game is using this platform to make changes in the community. They  will be promoting fitness and healthy lifestyles by holding community fitness days and developing and delivering training for school teachers and administrators to bring awareness to Active Shooter situations. And lastly, they will be promoting education by throwing Back 2 School Events.

Surviving sponsorship in a heated economy
With this being the first year for the program, event organizers have turned to SponsorPark to further their reach and build their following. They’re open to customizing packages to sponsors needs and growing sponsor programs as their event grows.   This is a great opportunity to partner with a new event and build brand awareness in a unique way.

Preferred partners?
According to event organizers, there are several sponsor categories that would benefit from partnering with Changing the Game, including auto, fashion, and technology.  Changing the Game is a ground up organization of a few dedicated individuals that are working to bring the Hip Hop industry what it needs.  To learn more about Changing the Game, visit their SponsorPark listing.

As a boy of 12, I met “the man” at his restaurant.  He was with his mother, a fixture in Stan Musial’s adult life along with his wife, Lil, of nearly 72 years.  Outside of the Midwest, and St. Louis in particular, Stan “the Man” was not as well known as some of the great’s of baseball’s golden era.  But meeting him was like meeting the most amazing hero, personable and generous, with his time and smile.

The same week that Mr. Musial passed away, other hero’s passed away as several decided to break their silence about how they deceived the public.  They join an ever expanding line of sports figures who’s secret’s are somehow “uncovered.” Trustworthiness seems to be a lost personality trait.

Maybe the public has just become numb to all of this by now.  Major sports figures, thrust into the limelight, find it difficult to maintain the high road, drunk with fame and money.

You may ask what this has to do with the sponsorship industry.  But I believe that sponsors have a direct correlation with how deeply these sports figures lie.  It’s only themselves they need to protect when there’s no sponsor to appease.  But, hundred’s of thousands, even millions of dollars are at stake when the lie is attached to a morality clause.  

Stan the Man didn’t really have corporate partners to appease, only his family and fans.  But, Tiger, Lance and Mike Phelps all had the opportunity to be better, not only for their sponsors, but for all of us.  And they turned out to be human after all.

Can we expect our hero’s to live up to higher expectations when sponsors hold them to the fire to fly right or else?  Does the sponsorship of individuals alter the athlete’s reality? Should consumers place as much importance on athlete sponsorships and is there a way to change the dynamic so that our athletic here’s can be honest with us first?  And more importantly, when will brands learn that individual athlete sponsorships are too big of risk, insurance policies or not?

Thank you Stan, for living above our expectations.

As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we’ve set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event, as we are currently looking to fill our 2013 Spotlight calendar. This month our spotlight shines on the “National Association of Military Moms and Spouses (NAMMAS).”

What is NAMMAS all about?
NAMMAS is the premier social support network for military moms of service members and spouses. Founded in 2009 by an Air Force spouse challenged with deployment, NAMMAS is home to thousands of mom and spouses who mentor each other military lifestyle challenges and who celebrate the successes of members.

NAMMAS hosts Prosper Where You're Planted Boost Camp in the fall of the year. It is the only motivational and inspirational event designed to give military spouses and women veterans the tools and solutions they need to create the life they want with the military life they get.

NAMMAS has been featured in front of more than 20 million people through national media including Military Spouse Magazine, Lifetime Television Network, NBC Nightly News Making a Difference, Good Morning America, CNN, Fox News, and The Huffington Post.

What makes this opportunity unique?
Military mothers and spouses are proud of the fact that theirs is a $21 trillion market that is 30% more brand loyal than any other consumer.  NAMMAS works hard to build value in their packages and work with sponsors to make sure their needs are being met.  They have a strong focus on building relationships and understand the power of a mutually beneficial partnership. 

Surviving sponsorship in a heated economy
To extend their reach and to gain access to additional sponsors, NAMMAS has turned to SponsorPark.  According to event organizers, they like the ease in which they are able to build a proposal and direct potential sponsors to it. 

Preferred partners?
According to event organizers, a broad range of brands could benefit from partnering with their program.  Energy drinks offer a strong connection to their “Boost Camp,” as do health and wellness companies.  Because many NAMMAS members are just starting out life in the military, buying and selling homes and working on savings plans, banks and insurance companies offer a great partner fit.  In addition, automobile, moving and shipping companies also offer strong partnership potential. 

To learn more about NAMMAS, take a look at their SponsorPark listing.