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The Advantage of Profitable Partnerships

by David Rachell
5 06 2013

Over the past couple of weeks, SponsorPark has created some great new partnerships for our members allowing greater access and affordability to these tools. Many of you have asked why we're doing this - as it seems counterproductive to be offering competitive products to our very own members. In reality, products like SponsorPitch, B6Analytics and HelpGetSponsors.com are complementary products to what our services provide.

To be competitive in the sponsorship industry, it’s important to utilize as many resources as possible. Networking, making phone calls, sharing great ideas and information, and using resources like these all add to the overall effort. So, it's important that as a company, we make these resources available so that our members have a competitive edge. And, by encouraging the use of these services that strengthen industry's standard of professionalism, we improve the industry as a whole. SponsorPark is not the be-all-end-all to your sponsorship service needs. Instead, our focus is to offer the resources and paths for building greater opportunities to develop meaningful relationships.

For larger rights holders, especially those with broadcast rights, B6Analytics offers a unique tool that tracks your sponsorship fulfillment for promotions, activations and benefits. The fulfillment can be continuously tracked by the sponsor so that THEY can make adjustments to their promotional and market planning and add elements to the sponsorship for more responsive behavior during the relationship. This adds a greater dimension of flexibility and accountability for both the sponsor and rights holder and is an important tool in further shaping and improving accountability in our industry.

HelpGetSponsors.com is one of the most innovative tools to come along for rights holders. As a member you can create an online proposal and in doing so, HelpGetSponsors.com will provide a value range for your sponsorship using industry-based pricing standards to get a more accurate value for your property. The site can be used to shape sponsor-specific proposals, each with an accurate fee analysis (so the sponsor can see why you are charging that specific fee), and generate a contract based on those elements proposed.

A calendar on the site also allows rights holders to keep deadlines and deliverable tracking for your sponsors. Once you build your proposal to get a better pricing structure for your sponsorship in HelpGetSponsors.com, you'll be able to use that information on SponsorPark.com! I urge you to take it for a test drive by emailing them at [email protected] or call 800-568-6580 to schedule a demonstration. As an added benefit for our members, HelpGetSponsors is offering 2 months free to all SponsorPark.com members.

Finally, SponsorPitch.com still is by far one of the best resources in connecting directly with potential sponsors. It offers a plethora of tips and information on brands, what they've sponsored and what they may be looking for in the future, as well as key decision makers. It also provides a gateway to connect with other sponsorship professionals to exchange activation ideas, trends and successes. A professional membership with SponsorPark.com includes membership to SponsorPitch - a savings of 50% each month.

Combined, these services provide great compliments toward your sponsor acquisition efforts. Stay tuned for more services and features!

Categories:   Elements of a Proposal | General | Marketing | Sponsorship resources | sponsorship sales | Sponsorship Valuation
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Spotlight on Sponsorship - Changing the Game!

by Stephanie Lochmiller
18 03 2013

As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we’ve set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact [email protected] to submit your event, as we are currently looking to fill our 2013 Spotlight calendar. This month our spotlight shines on the “Changing the Game – Hip Hop Competition.”

What is Changing the Game – Hip hop Competition all about?
Changing The Game Hip Hop Competition (Texas Edition) is the new major Hip Hop Show/Competition that is changing the Hip Hop industry and the world one rhyme at a time. This is the inaugural year for the competition and organizers hope to take the event national soon!

Hip Hop has been used to bring awareness to events around the world. It has been an outlet, a voice and a source of change and encouragement for the people. Hip Hop has transformed the world many times over.  Changing The Game is using this platform to make changes in the community. They  will be promoting fitness and healthy lifestyles by holding community fitness days and developing and delivering training for school teachers and administrators to bring awareness to Active Shooter situations. And lastly, they will be promoting education by throwing Back 2 School Events.

Surviving sponsorship in a heated economy
With this being the first year for the program, event organizers have turned to SponsorPark to further their reach and build their following. They’re open to customizing packages to sponsors needs and growing sponsor programs as their event grows.   This is a great opportunity to partner with a new event and build brand awareness in a unique way.

Preferred partners?
According to event organizers, there are several sponsor categories that would benefit from partnering with Changing the Game, including auto, fashion, and technology.  Changing the Game is a ground up organization of a few dedicated individuals that are working to bring the Hip Hop industry what it needs.  To learn more about Changing the Game, visit their SponsorPark listing.

Categories:   sponsorship sales | Spotlight on Sponsorship
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Sponsorship Expectations

by David Rachell
12 02 2013

As a boy of 12, I met “the man” at his restaurant.  He was with his mother, a fixture in Stan Musial’s adult life along with his wife, Lil, of nearly 72 years.  Outside of the Midwest, and St. Louis in particular, Stan “the Man” was not as well known as some of the great’s of baseball’s golden era.  But meeting him was like meeting the most amazing hero, personable and generous, with his time and smile.

The same week that Mr. Musial passed away, other hero’s passed away as several decided to break their silence about how they deceived the public.  They join an ever expanding line of sports figures who’s secret’s are somehow “uncovered.” Trustworthiness seems to be a lost personality trait.

Maybe the public has just become numb to all of this by now.  Major sports figures, thrust into the limelight, find it difficult to maintain the high road, drunk with fame and money.

You may ask what this has to do with the sponsorship industry.  But I believe that sponsors have a direct correlation with how deeply these sports figures lie.  It’s only themselves they need to protect when there’s no sponsor to appease.  But, hundred’s of thousands, even millions of dollars are at stake when the lie is attached to a morality clause.  

Stan the Man didn’t really have corporate partners to appease, only his family and fans.  But, Tiger, Lance and Mike Phelps all had the opportunity to be better, not only for their sponsors, but for all of us.  And they turned out to be human after all.

Can we expect our hero’s to live up to higher expectations when sponsors hold them to the fire to fly right or else?  Does the sponsorship of individuals alter the athlete’s reality? Should consumers place as much importance on athlete sponsorships and is there a way to change the dynamic so that our athletic here’s can be honest with us first?  And more importantly, when will brands learn that individual athlete sponsorships are too big of risk, insurance policies or not?

Thank you Stan, for living above our expectations.

Categories:   General | industry happenings | sponsorship sales | Sponsorship Valuation
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