Dan Beeman, one of the founders of Sponsorship Insights Groiup, will be blogging as our guest this week. Sponsorship Insights Group (SIG) is a principle-centered sponsorship agency. We connect partnership opportunities with brands. We connect sponsorship professionals with opportunities. We help buyers and sellers increase efficiency and profitability.
Have you wondered about the value of social media as it relates to the return on investment of time? With all of these weird-sounding names (Tweeting and fbing) and new mediums like blogging and micro-blogging, who has time for that and who cares?
In 2008, I decided to dive into this new media world to reinforce my position as a thought-leader. Mind you, I am a 45 year old technophobe and I am reminded everyday how much I do not know! With that knowledge, I seek to understand and learn every day.
My story is a good one, but comes more from sweat than strategy. In 2008, I started my sponsorship consulting company under the name of "Beeman (my last name) Sponsorship Consulting.” We sought to provide sponsorship valuation, advisory and sales representation services with a focus on retail destinations as clients. A short while later, I started a LinkedIn Group for Sponsorship and Marketing professionals called Sponsorship Insights Group (SIG).
The group membership took off with very little marketing and now stands at 4,600+. It is the largest one on the internet for Sponsorship and Marketing professionals to network, share insights and find exclusive discounts on vendors goods and services. My value proposition was simple to members: I would provide free quality content, a place to network and share information with others and a chance to learn more and find opportunities.
I quickly realized that the social media practices that I put in place generated a significant amount of recognition for Sponsorship Insights Group. Then, I realized there was more equity associated with SIG in the marketplace than BSC. So, I changed the name of my business to that of my group.
On January 1st, 2009 my New Year’s resolution was to learn how to blog. The following on that has lead to my being a source on recent articles on Tiger Woods sponsorship problems in Sports Business Journal and LA Times among others. I have also built a group on Facebook which replicates the LinkedIn Group and have thousands of followers on Twitter.
Recently we enhanced our website and secured a series of alliance partners. Now, we serve every need for sponsorship professionals and have broadened our services and scope to meet every need.
Now, I literally get inquiries for my services Every Day from properties and agencies throughout the world. They want to join my group, tap into our knowledge and seek our services. If you look at my profile, you'll see that LinkedIn is a tool that I use on a daily basis for business.
Time? I’d say it was well-spent. ROI? Absolutely!
For more information about Dan Beeman and his services, please click on the links below:
Sponsorship Insights Group - My business website
www.linkedin.com/in/danbeeman - My profile, recommendations, work examples and more
Sponsorship Insights Blog - New content daily enter your e-mail address and get it in your in box!
Join my LinkedIn Group on Sponsorship - Get connected with thousands of sponsorship professionals!
http://twitter.com/danbeeman - My tweets for Twitter folks, I post links to blogs
Sponsorship Insights Group on Facebook - A replication of our group on LinkedIn for the facebookers