As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we have decided to set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event. This month our spotlight shines on the The Original Miami Beach Antique Show.
What is The Original Miami Beach Antique Show All About?
Next year The Original Miami Beach Antique Show will celebrate it’s 50th Anniversary. The show is most well known for the incredible variety of merchandise featured at each show including, 17th – 19th Century furniture, paintings, American and European Silver, objects of virtue, Art Deco and Modernism, textiles and rugs, antique jewelry and watches, porcelain, sculpture and much more.
The shows age and reputation makes them a “must” for gallery owners, museum curators, serious and novice collectors. They regularly have visits from celebrities and socialites. With more than 800 exhibitors, the show is always sold out. Many dealers have been participating in the show for more than 25 years as the show is well known for its reach with international customers and is always profitable for them.
Surviving Sponsorship in a Heated Economy
Despite the fact that the show is entering its 50th year, sponsorship wasn’t a part of their business plan until 2009. According to Assistant Fair Director, Mary Dworin, while selling sponsorships in this newly challenging economy did prove difficult, they were at a unique advantage launching a new sponsorship program. “We were completely flexible. We had free reign to offer packages based on what our sponsors needed, even if it wasn’t a package we originally thought of.”
They also found that using SponsorPark helped as they ventured into the Sponsorship world. According to Dworin , not only did using SponsorPark make the proposal creation process simple, the customer service was outstanding. “When I solicited feedback on our opportunities, Emily Taylor really took the time to offer some great advice on how our opportunities could be improved. I’ve always felt like our opportunities and business is really important to SponsorPark, much beyond a casual business relationship.”
What Makes this a Stand Out Event?
The Original Miami Beach Antique show is the largest indoor antique show in the world. The event has continued to grow with Social Media trends and has established a Facebook Fan Page that is updated daily showcasing merchandise featured at the show. They have also created a twitter account that is more than 1,000 followers strong. Earlier this year, they launched a blog featuring guest bloggers focused on educating readers on a myriad of topics. They also use these social media outlets as a way to add value to their partnerships by mentioning their partners, sponsors and supporters on these outlets. This is combined with a strong marketing plan consisting of TV, radio, newspapers, magazines, digital advertising and outdoor advertising.
Preferred Partners
The attendee demographic for the show is typically in a higher financial bracket, and those attending enjoy travel, fine cars, solid investment opportunities, home décor, and upscale shopping. With over 800 exhibitors and 20,000+ attendees, any sponsor with offerings in these categories would be a perfect partner for The Original Miami Beach Antique Show. To read more about this event, visit their listing on SponsorPark.