As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event, as we are currently looking to fill our 2011 Spotlight calendar. This month our spotlight shines on the the World Natural Bodybuilding, Fitness and Figure Championships and Fitness Expo.
What is The World Natural Bodybuilding, Fitness & Figure Championships and Fitness Expo all about?
The World Natural Bodybuilding, Fitness & Figure Championships and Fitness Expo is the result of an innovative groundbreaking partnership that will make Natural Bodybuilding history. This will be the first ever non-sanctioned drug-tested world-title event that’s open to professionals from any drug-tested bodybuilding & fitness organization around the globe. The event will award the largest purse in the history of the sport, $100,000! Based upon the overwhelming growth of the sport and the need for a signature competition that showcases the best in the world, the event will become THE event that professionals turn to year in and year out for the ultimate honor in Natural Bodybuilding. By providing this international platform for the sport, creators hope to bring more visibility and recognition to these supremely conditioned men and women and their efforts to do it “drug-free.”
With the first organized drug tested sanction developed in 1975, the Sport of Natural Bodybuilding has been growing for over a quarter century. The purpose of the sport is to create a drug-free arena for both male and female athletes to compete in. Currently there are numerous sanctions that promote both amateur and professional shows within the sport, but no one professional show exists that truly defines one world champion across all ranks. The World Natural Bodybuilding, Fitness & Figure Championships & Fitness Expo were created to provide the sport of Natural Bodybuilding, Fitness and Figure with a signature event and expo that showcases the very best in the world.
The World Natural Bodybuilding, Fitness & Figure Championships will be held at The America's Center convention complex, located in the heart of downtown St. Louis. It features 502,000 contiguous square feet of exhibit space in six halls, 80 meeting rooms and the St. Louis Executive Conference Center. The competitions will be held in the state of the art 1411-seat Ferrara Theatre inside the complex. All pre-judging and final competitions will be streamed live via free web-cast.
The Fitness Expo will be held in Hall 5 of the America’s Center. This 80,000 sq foot facility can accommodate up to 400 10x10 exhibit booths. Exhibits range from commercial products and service displays, to interactive marketing and product sampling. On Friday night the expo will feature live MMA Cage Fights for an audience of 1200. Top amateurs will battle out inside the cage for a chance to earn their pro status. Slated for November 10-12, 2011, this 3-day event mega-event will be the culmination of the entire bodybuilding, Fitness & Figure season which typically ends in late October to early November. One World Champion will be chosen in each category and the sport will have a new platform and inspiration to drive its already incredible athletes.
What makes this opportunity unique?
In order to ensure full support and cooperation inside the sport itself, event planners have personally met with the Presidents of all the major natural bodybuilding federations and garnered their commitment to support the Championship. The end goal is to grow the sport as a whole, and they all understand that our event will only add to the growing popularity of natural bodybuilding.
The three event chairpersons have diverse backgrounds (Media, Bodybuilding, Supplement Company CEO) that will ensure great success and marketing of the event. They understand the different sides of the sport and bring unique ideas to not only ensure success, but to revolutionize the sport.
Surviving Sponsorship in a heated economy
According to event organizers, the sport saw a slight decline in participation in 2009 due to the economy, but the 2010 competition season rebounded well and many of the shows had more competitors than ever. Their sponsorship package is unlike any other in the Natural Bodybuilding World due to its international coverage, diversity of events and large marketing budget.
Sponsor Park has been a top-notch experience so far. The personal attention we've received to help market our event to potential sponsors has been fantastic. They understand what sponsors look for in events and how to make sure your event meets the specified criteria.
Preferred Partners
While the obvious partners for an event such as this would be anything related to the health and fitness industry, other great partners would include organic food vendors, to shaving creams. If a potential sponsor has a campaign focused around health and image, this event would be a fantastic partner and outlet to accent message. For more information on this opportunity, visit their SponsorPark listing!