As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event, as we are currently looking to fill our 2011 Spotlight calendar. This month our spotlight shines on the MJFanvention 2011.
What is the MJFanvention all about?
The MJFanvention2011 is a celebration of the life and talent of Michael Jackson. Last year was the first year for the event that took place near Gary, Indiana over the weekend of Michael Jackson’s birthday. The 2011 event will be held in Chicago from August 26th-28th.
MJFanvention2011™ has been expanded to include not only a birthday celebration, but recognition on June 25 with a celebration of Chicago and Northwest Indiana talent. That provides TWO opportunities for your brand to be exposed to a highly energetic market!
MJFanvention2011™ will provide access to the highly-coveted 18-49 consumer market -- the same market segment that provided $750 million dollars in record sales for Michael Jackson, before his untimely death, and has purchased more than 31 million copies of his albums in the year since.
What makes this opportunity unique?
Last year the event was so well received that fans asked event organizers to move the event to Chicago in order to make the venue larger. Response to the inaugural event proved that Michael Jackson fans want to be with other fans! Whether it is touring his hometown, visiting his childhood home, dancing to his music, they just want to be where they can have a memorable Jackson experience.
Surviving Sponsorship in a heated economy
With last year being a huge success for the event, organizers have high hopes for their sponsorship efforts this year. The event is still young enough that organizers are able to customize packages to suit the specific needs of sponsors. In addition, the MJFanvention2011 has turned to SponsorPark to broaden their reach, and get their event seen on a national level.
Preferred Partners
Michael Jackson fans are passionate, loyal and they support those that support Michael Jackson. This is a great opportunity for a sponsor to get on board and assist with establishing an event that they can be associated with for years. It doesn’t cost as much as the naming rights for a stadium, and this event can easily become a signature event for many companies. With such a broad demographic, sponsors of all kinds really can find a niche with this event. For more information, take a look at their SponsorPark listing, or visit their website at www.mjfanvention.com.