15
02
2011
I just saw the movie recently; The Social Network. Wow – I have to say it was an impressive and entertaining movie, and I highly recommend it. You’ll like it even more if you’re fluent in web development language… I think the stat that gripped my attention the most was the stunning fact that the site Mark Zuckerberg launched on Harvard's campus (pre-facebook) received so many visits in just 24 hours that it brought down the whole Harvard network. One word came to mind: Remarkable. Word spread fast because he created something that impacted his target audience and commanded their attention in such a way that they had to pass along the news. There are a million websites out there that ask for our traffic, competition is fierce and companies that help you stand out are in high demand.
In the world of sponsorships there are a million opportunities out there begging for the attention of potential sponsors. Competition is fierce, and it’s going to take more than a good agency to make you stand out in a sponsor’s stack of partnership options. It takes being remarkable. We always ask our clients as they write their proposals with us to think about what it is that sets them apart, what makes them truly memorable, what makes their target audience spread the word – and highlight that first in foremost in their proposal description. If you want a sponsor to take a second look at you, you need to be able to communicate how you’re unique, something that is worth spreading around. Now, we all know that most property reps are quite passionate about what they are doing – sort of like a parent is with their child. You know that parent that thinks little johny is gifted, but no one else cares or sees it but them. Well, take a piece of humble pie and for the benefit of your efforts and your target audience, identify what sets you apart in an explosively attractive way and underscore that in your message to potential sponsors.
Facebook didn’t become a household name because it was just another website. They knew what their target audience liked and hit a home run in creating a tool that invited interaction, viral marketing, and their popularity skyrocketed. You won’t become the next big thing without being remarkable.