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Spotlight on Sponsorship! The Race for Fetal Hope National Race Series

by Stephanie Lochmiller
10 05 2011

As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact [email protected] to submit your event, as we are currently looking to fill our 2011 Spotlight calendar.  This month our spotlight shines on “The Race for Fetal Hope National Race Series”.
What is The Race for Fetal Hope National Race Series all about?
A proven family-centered event, the National Race Series offers not only a 5k run/walk with a unique stroller division for parents pushing little ones, but a free Kids Fun Run and growing Sponsor Expo and Family Festival. The Series focuses on celebrating family and friends while raising awareness of and funds for research and support of fetal syndromes. Each host city offers a post-race expo complete with sponsors/vendors, activities, refreshments, prize giveaways, and entertainment. Current hosts include Denver, CO, Atlantic Beach, FL, and Kannapolis, NC with possible expansion to Atlanta, GA, Pittsburgh, PA, and Houston, TX. With an average of over 1,000 attendees at each event (and growing!), your business will reap maximum exposure for minimal cost. All proceeds benefit the Fetal Hope Foundation in supporting research at leading fetal centers around the country and specifically in supporting families affected by fetal syndromes through information and education, and travel grants when treatment is necessary.
What makes this opportunity unique?
The National Race Series integrates various social media outlets including Facebook and YouTube, as well as e-newsletters and video slideshows to keep past participants intrigued and to engage potential new sponsors and participants who possibly wouldn’t hear of us otherwise. Local Race Directors also use personal site visits to maintain good rapport with current sponsors.
Surviving Sponsorship in a Heated Economy
According to VP of Marketing and Fundraising, Talitha McGuinness, the lagging economy hasn’t proved to be too much of a challenge for their event.  According to McGuinness, “We have maintained our level of service and commitment to marketing our sponsors and partners at various levels and will continue to honor benefits at the highest level going forward.  Sites like SponsorPark have worked to further their reach to potential sponsors throughout the country.
Preferred Partners?
Potential sponsors types that would be a great fit for these events might include those in the medical industry or any businesses looking to market to a highly desirable demographic. Event participants are loyal and well educated, and this market is great for any brand looking to break into the cause marketing venue.  To learn more about this event, or to contact event managers take a look at their SponsorPark listing.

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