As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we’ve set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event, as we are currently looking to fill the remainder of our 2011 Spotlight calendar. This month our spotlight shines on “National Geographic’s Music on… Photography”.
What is National Geographic’s Music on… Photography all about?
National Georgraphic’s Music on Photography is a multi-media series launched in the fall of 2010, which features renowned personalities in the music world as they share their view of the planet from behind the camera lens. The program provides partners with a unique opportunity for building brand awareness and differentiation, prospecting, relationship building, and product display. There are numerous tangible benefits associated with different levels of sponsorship, and custom packages are a possibility.
The fall 2011 season will feature a total of five or six programs, all of which will be centered on a live event at headquarters in Washington, DC and some of whom will feature content across multiple-media platforms. Programs will include but are not limited to, the “Music on…Photography” series, and a late night concert and VIP party in association with the All Roads Film Festival.
What Makes this Opportunity Unique?
National Geographic has been inspiring people to care about the planet before it was trendy! Given the longevity of its history, its multi-millions of steadfast followers and counting, it is arguably the best known brand that is known for its continued dedication to making our world a better place. This brand really can offer just about any sponsor a unique partnership that will create a positive brand connection to a well known organization.
Surviving Sponsorship in a Heated Economy
According to program facilitator Pamella Stein, “The economy has changed the playing field greatly for many events, however National Geographic is such a high caliber brand that is not fluff, many companies want to still be involved.” In addition, they are always willing to work with potential sponsors to create customized packages to fit their needs.
Preferred Partners?
National Geographic is considered one of the 10 most recognized positive brands in the world, so any company will benefit greatly by offering their support and partnering over the long term. Additionally the team is wonderful at custom building packages so each sponsor gets what they need out of each of the events they support and are armed with ammunition well after events to further their marketing objectives. To learn more about National Geographic’s Music on Photography take a look at their SponsorPark listing.