I’ve come to realize there’s a need for clarity on this topic. Not because of negative implications, or wildly spectacular claims, but likely because well, we’re a new solution to the sponsorship community. I spoke with Gail Bower a few weeks ago (same Gail Bower who guest authored a post last week!), and during our chat she mentioned that she had recently spoken at a sponsorship conference, and during the Q&A portion of her lecture a member of the audience asked her about her thoughts on SponsorPark. She mentioned that in theory it was a fantastic support offering to those in the sponsorship sales profession – something she would have loved many years back when she was selling sponsorships herself; but that she needed more information to offer an informed response. It was during our conversation that she asked if I’d be willing to answer some questions about our services/vision in order to educate her about our value/offering, and that she’d also blog our response in order to answer the questions that any of her followers might have about us.
I love it. I love that we are at a point that even as a young company people know enough about us to ask questions. What I realize is that there are so many sponsorship professionals out there that haven’t yet wrapped their mind around the purpose/intent of our services, and there might even be some incorrect assumptions about what you can expect from us. We’re way more than a database of sponsorship opportunity listings – way more. We’re targeted with filtered searches, we offer information rich and relevant proposals/overviews, we’re marginally priced, we’re an education resource, a networking tool, we’re fans of interaction, best practice tips, and we love seeing the sponsorship community getting better connected, better educated and more proactive. What we aren’t claiming to be is a sales agency or a magic pill. If you post your listing on our site tomorrow, you probably won’t get a call from a sponsor ready to write a check in 2 weeks. Possible? I suppose. Likely? Not really. Sponsorship dollars are still ultra-competitive, but that’s why we think using SponsorPark to get in in front of decision makers who want to research the most appropriate partners is more important than ever! Using SponsorPark isn’t going to magically make sponsorship sales easy – anyone that tells you their resource can do that is a liar; but it will help you extend your reach, network more effectively, and promote your opportunities to the right people at the right place at the right time. We’re the most inexpensive associate you’ve ever invested in – with a much more effective effort.
I suppose I’m rambling at this point. If you’d like to see more about how things work and what you can expect from our services, I strongly encourage you to read Gail’s blog; then call us! We’d love to hear about what you’re doing and discuss how we can help you!