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Spotlight on Sponsorship! The New York SPORTIMES, World TeamTennis League

by Stephanie Lochmiller
  
9 01 2012

As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we’ve set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event, as we are currently looking to fill our 2012 Spotlight calendar. This month our spotlight shines on the “New York SPORTIMES, World TeamTennis PRO League.”

What is the New York SPORTIMES, World TeamTennis PRO League all about?

World TeamTennis (WTT) offers tennis like you’ve never seen it!  WTT is played in a co-ed team format, with post match autograph sessions for all kids, contests and promotions between sets, free racquets to kids under 12 and an on court DJ to boost interaction and fun.  Some of the stars who have made an appearance in the last season of WTT are John McEnroe, Bjorn Borg, Martina Hingis and Serena Williams.  SPORTIME Stadium, on Randall’s Island in New York features an intimate setting with each and every seat less than 200 feet away from the court.

What Makes this Opportunity Unique?

Every single partnership has the opportunity to be customized and the intimate and interactive setting that the stadium creates gives potential sponsors an amazing opportunity to fully engage their target audience.  With participants on the court and in the stands, stadium goers really feel like they are a part of the action. Potential partners can also integrate the 12 SPORTIME club locations, with more than 25,000 members, brining sponsors year-round exposure.  This event also features a sponsor pavilion that allows sponsors to engage with fans face to face. 
Surviving Sponsorship in a Heated Economy
According to event organizers they’ve really become creative with package customization and have found this to be a unique way to cater to their sponsors.  In addition, they’ve forged a relationship with SponsorPark in order to reach out to a new audience.  While they are a sports related opportunity, they’ve been able to expand their reach to potential entertainment sponsors easily and affordably.

Preferred Partners?

While there are numerous sponsor categories that could benefit from such a unique sponsorship opportunity, once unique partnership event organizers say they look to partner with are “timepieces.”  Time plays such an important role in this venue, from match times, to court times, to lesson times; therefore an on-court clock has become a staple all matches and event organizers see this as a great opportunity for the right sponsor!  To learn more about this opportunity or to contact event organizers visit their SponsorPark listing.

Categories:   featured listings | General | Sponsorship resources | sponsorship sales | Spotlight on Sponsorship
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