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Spotlight on Sponsorship - The Haunted Hotel Ball

by Stephanie Lochmiller
16 10 2012

As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we’ve set apart one blog per month to put the “Spotlight on Sponsorship”! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact [email protected] to submit your event, as we are currently looking to fill our 2012 Spotlight calendar. This month our spotlight shines on the “Haunted Hotel Ball.”

What is the Haunted Hotel Ball all about?
The Haunted Hotel Ball is quickly becoming the number one Halloween costume party brand in the U.S. for adults 21-35.  It boasts events in Chicago and Scottsdale and producers, Global Adrenaline, are bringing the event to the Mandalay Bay Resort and Casino in Las Vegas for 2012.
Haunted Hotel Ball combines elements of a VIP nightclubbing experience, with the terror of a haunted house and the exclusiveness of a hotel gala. Party-goers get dressed up in elaborate costumes to compete against other party goers at each Haunted Hotel Ball event for a chance to win a cash prize in a virtual contest.

What makes this opportunity unique?
This highly visible event provides exposure opportunities and serves as a platform for consumer engagement and corporate hospitality. Programs are available for each market independently or can be packaged together.  The Ball has been aligning with haunted houses and costume shops to leverage cross-promotional opportunities including social media and the results have provided extended exposure and produced new consumers.

Surviving sponsorship in a heated economy
Event organizers have seen that in recent years sponsors are more interested in providing an experience at these events than they are in logo placement.  Because of this shift, event organizers are actively working to create custom packages for sponsors that integrate their brand into the event.  They’ve also turned to SponsorPark to extend their reach to potential sponsors in a streamlined and effective manner. 

Preferred partners?
While the obvious brands such as alcohol and energy drinks lend themselves well to this event, the clientele is 21-35 year old trendsetters with disposable income.  Other brands such as mobile phones, fashion, electronics, travel and auto would also be a great fit.  For more information visit their SponsorPark listing.

Categories:   featured listings | General | sponsorship sales
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