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"The healthy being craves an occasional wildness, a jolt from normalty, a sharpening of the edge of appetite, his own little festival... a brief excursion from his way of life." - Robert MacIver

A true representation of the full range of people’s passions, festivals and fairs offer an atmosphere where people learn, laugh, play, and demonstrate; they fill their brains, fill their plates, and fill their time.  Pictures are taken, games are played, food is tasted, and loyalties are developed.  Each of the five senses are called upon to create memories and drive the experience home.  The attendees never leave without something in their hands, something in their minds, or something in their stomach.  Festivals and fairs draw crowds with specific interests, and proceed to challenge, inspire, entertain, or entice each individual with an unforgettable experience.  How do festivals and Fairs continue to extend their reach and raise their voice? – When they realize that two are better than one, because they have a good return for their work.

Sponsors, whatever your corporate identity aligns itself with; there is likely a festival or a fair that provides an outlet to experience that value.  The power in partnering with a festival or fair is in the multitude of those experiencing the day with you in mind.  When you hear the phrase festivals and fairs, the words boring or irrelevant never come to mind; what does come to mind are swirling masses, a buzz of activity and a targeted intention or theme.  In rain or shine festivals and fairs offer an experience to their target market, which is why there are so powerfully impactful.  Finding the most mutually beneficial relationship through a festival or fair sponsorship could be your ticket to connecting to your target audience, building your brand through an emotional connection, and cementing loyalties which are hard to break.  

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