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HOME > ENTERTAINMENT SPONSORSHIP > SEARCH RESULTS > SPONSORSHIP OPPORTUNITY

IGX- interactive game experience >

Reference #: 1686
Category: Entertainment
Sub-Category: Video / Gaming
Price: $1,500 - $25,000
Frequency: Year-Round
Years In Existence:   6
Non-Profit: No
 
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DESCRIPTION
IGX is a national touring company. For video game event/tours IGX is considered the best in the business: expert, knowledgeable, and affordable. Our video game touring company produces and tours dynamic video environments tailored to suit the needs of each client’s target market. For game events (and video), we produce for fairs, festivals, colleges, and retail events. Video game events at sporting shows, country/state fairs, kids expos are very common and expertly executed by our experienced staff. Sony-Wii-Xbox video game events/exhibits are part of our standard or special setup. IGX is based in San Francisco, Bay Area, CA.

“The IGX exhibit was in the heart of the entertainment area and was fun for everyone, young and old alike. The screens were always full and the exhibit busy with activity.” – Mark Wennike, Marketing Director, Columbus International Auto Show.
“Through our sponsorship of the IGX exhibit at the Central Washington State Fair, we were able to sell out of all of our Game Cubes, and 50% of our PS2 inventory. I recommend that other Costco locations do the same if they opportunity is there.” – Costco Wholesale, Director, Yakima, WA.

Other Comments:
• Only national tour to offer video gamers “free” entertainment play from all major console manufacturers (Playstation, Wii, Xbox)/software developers (Guitar Hero, Rockband, Wii Sports, Super Smash Bros. Brawl, Halo 3)
• 6 touring units expected to appear at county/state fairs, colleges, festivals, sporting events like NCAA Final 4 etc (500 + event days; total attendance 10M+)
• Male 12-34 but specific events heavily influence demographic
• Benefits include commercials on multiple flat screen tvs, venue signage, on-site sampling/kiosk, database collection, exit surveys, etc.




Media or Broadcast Exposure


Benefits include commercials on multiple flast screens, tvs, venue signage, on-site sampling/kiosk, database collection, exit surveys etc.


Event Analysis


On-Site Surveying, Exit Surveying, On-Line Surveying, Post-Event Report
IGX utilizes Green Guestbook screens, an online, wireless POS technology that gathers consumer and on-site questionaires, surveys and repsonses to sampling, event participation and demograhic profiling.
TARGET MARKETGeographic Range: Multi-market
Estimated Attendance or Viewers: 650,000

  Locations & Dates
TBA
SPONSORSHIP PACKAGES & BENEFITS

Evolution of Electronic Game Exhibit: $25,000
Major permanent exhibit at major Las Vegas hotel with over 8,000 sq feet of video games and interactive displays tracing the origins of the video game industry up through todays leading developers, publishers and platforms

Presenting Sponsor and other levels available

2010 County and State Fair Tour: $2,500
benefit from exposure at over 100 fairs and festivals during summer 2010 Video Game Tour.

Over 40 major DMAs covered
Over 5 MM impressions
Media opportunities
Signage and exclusive branding opportunities
Sampling
Electronic web-based survey capabilities on-site

2010 Mall Tour: $1,500
Exposure at over 30 malls this Spring 2010 on our video game tour:

Interactive diplays
Sampling
Coupon bounce backs
Electronic surveys
Supported by local media cable, radio and internet
Public relations campaign

Accept In-Kind: YesAccept Donations: No

Current Sponsors:
Namco - Bandai
Hudson Entertainment