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HOME > CAUSES SPONSORSHIP > SEARCH RESULTS > SPONSORSHIP OPPORTUNITY |
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 |  | | | Reference #: | 19 | | Category: | Causes | | Sub-Category: | Charity Benefits | | Price: | $50,000 - $200,000 | | Frequency: | Annually | | Years In Existence: | 1 | | Non-Profit: | Yes |
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| | Celebrating femininity, empowering women through microfinance. Lingerie New York™ is the highly anticipated couture and luxury lingerie show that follows the success of the 7Bar Foundation’s Lingerie Miami™. The event will be held in the spring of 2010 at Cipriani 42nd Street. Lingerie Miami and its successors, Lingerie New York, L.A., Vegas, London and Paris are philanthropic brands designed as a business model for social impact. Each show raises funds and awareness for the micro-financing of women globally as well as locally. Our last event featured celebrity co-hosts Eva Longoria Parker and Veronica Webb, with a key-note speech by Deepak Chopra. Funds were raised for KIVA.ORG and Banco de Familia, part of the Women's World Bank network. Simultaneously, each show will launch exclusive products to extend its reach and impact. Product launches from our last event will include a limited edition panty with Agent Provocateur, a lipgloss in partnership with a major cosmetics company featuring the tag line "Kissing Away Poverty," and a coffee table book with former supermodels by acclaimed photographer Sante D'Orazio to be titled SUPER MOMS: EMPOWERING WOMEN. Funds from these product launches will go towards empowering women locally in the United States to start their own business and aid in our economic recovery with ACCION, USA as the beneficiary. Lingerie New York will also feature A-list celebrity hosts and a musical performance by a top artist. We are currently working towards a potential broadcast on a major cable network as a one-time special.
Media or Broadcast Exposure
TV, Newspaper, Magazines, Internet, Email
Our last event, Lingerie Miami, resulted in amazing press including over 25 Million daily Local & National Print publications, Over 26 Million weekly/monthly Local & National Weekly Print Publications, and over 121 Million Online Publications. We had coverage in over 115 publications including Shape Magazine, Vogue México & Latinoamérica, People, USA Today, Access Hollywood, New York Post, OK, FoxNews.com, WWD, InStyle, US Weekly, World News, Style.com, Ocean Drive, and MTVU. PR was handled by the Miami office of Harrison & Shritman. We will be working with a similar PR agency in New York.
Event Analysis
Media Awareness, Post-Event Report
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Estimated Attendance or Viewers: 0
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New York, NY
5/5/2010
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Title Sponsor: $200,000
EXCLUSIVE TITLE SPONSOR (LIMITED TO ONE COMPANY)
1. Inclusion of company or brand name as a Title Sponsor on all print, collateral, press materials and Lingerie New York runway (E.g. COMPANY or BRAND Presents Lingerie New York 2010)
2. Potential to name a microfinance beneficiary country. (EG, the Title Sponsor Fund for Colombia.)
3. Title sponsor logo placement and name in press release, post release in international PR campaign. (Lingerie Miami received over 170 million media impressions. Lingerie New York numbers expected to increase significantly).
4. Product integration into the runway show enhanced by Pokeware exposure.
5. Product category exclusivity.
6. Title sponsor logo and interactive inclusion on Lingerie New York website with link to title sponsor’s website.
7. Potential sponsor product integration into theme of event.
8. Exclusive Title sponsor logo on all print and collateral materials.
9. “About Title Sponsor” inclusion in event program (your corporate message included.)
10. Potential for exclusive multi-year partnership.
11. Prominent sponsor logo placement in media wall (step & repeat).
12. Product category exclusive gift bag placement rights (including a product sample and promotional coupon to drive traffic to sponsor’s site) for 600 exclusive guests.
13. Product category exclusive placement in Designer/celebrity welcome kit.
14. Exclusive brand placement in green room. (e.g., experiential backstage space for title sponsor to brand and enhance.
15. Experiential space exclusive to title sponsor (e.g. Exclusive title sponsor lounge).
16. Exclusive backstage brand presence. (eg, separate backstage media wall featuring title sponsor logo).
17. Gobo with title sponsor logo on venue and other key signage throughout the Lingerie New York venue.
18. 2 VIP tables of 10 for the event.
19. Exclusive access to Lingerie New York attendees (A-list celebrities, VIP’s, socialites, etc, including photo ops on the red carpet and access to guest mailing list for one-time mailing.)
20. Exclusive access to any potential Lingerie New York ancillary events and after-party, with only top VIP’s attending.
21. Title sponsor billing and logo on Lingerie New York invitations to 1000 potential guests.
22. Title sponsor logo placement on staff apparel (where applicable.)
23. Title sponsor logo on VIP and media credentials
TOTAL INVESTMENT: $ 200,000
Premiere Sponsor: $100,000
PREMIERE SPONSOR (LIMITED TO TWO COMPANIES)
1. Product category exclusivity.
2. Product to be worn by runway models and mention, exposing brand to high-visibility Pokeware technology
3. Sponsor logo inclusion in event program. Can include a sponsor created ad offering a contest or promotion.
4. Premiere sponsor logo on all print and collateral materials.
5. Potential sponsor product integration into theme of event.
6. Potential for exclusive multi-year partnership.
7. Logo inclusion and hotlink to Lingerie New York website.
8. Gobo with sponsor logo on venue.
9. Product category exclusive gift bag placement rights, including product sample and product coupon to drive traffic to sponsor’s site.
10. Product category exclusive placement in Designer/celebrity welcome kit
11. Sponsor logo and name on invitations.
12. Exclusive use of a Lingerie New York VIP table of 10 for the event.
13. Exclusive access to any potential Lingerie New York ancillary events and after-party.
TOTAL INVESTMENT: $ 100,000
Signature Sponsor: $50,000
SIGNATURE SPONSOR – VISIBILITY & HOSPITALITY PACKAGE (LIMITED TO TWO COMPANIES)
1. Signature Sponsor logo in all print and collateral materials.
2. Product to be worn by runway models and mention.
3. Signature Sponsor logo inclusion in event program.
4. Logo inclusion and hotlink to Lingerie New York website.
5. Gift bag placement rights, including product and promotional coupons to drive traffic to sponsor’s site.
6. Placement in designer/celebrity welcome kit.
7. Exclusive use of a Lingerie New York VIP table of 10 for the event.
8. Limited access to any potential Lingerie New York ancillary events and after-party.
TOTAL INVESTMENT: $ 50,000
| Accept In-Kind: Yes | Accept Donations: Yes |
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