 |
Capitol Hill People's Fair: $50,000
Exclusive Title Sponsor of the Capitol Hill People’s Fair
• Sponsor name receives top tier marquee status connected with Event’s name (e.g. “(Company) presents CHUN Capitol Hill People’s Fair”)
• Title Sponsor provided with dominant presence to an estimated live audience of 250,000 people attending Festival between June 5 & 6, 2010
• Category exclusivity for (Category)
• Official (Category) status granted at Title Sponsor level
• Right for exclusive period of renewal negotiation allows for strategic implementation of sponsorship benefits and the opportunity to build brand equity with the People’s Fair
Category Exclusivity and Licensing Rights
• Lock out competitors and eliminate marketplace noise by becoming the exclusive business in the (Category) category promotionally associated with the Fair
• Complete category exclusivity protected year-round for term of contract
• Title Sponsorship includes “Official (Category)” status
• One year licensing use of the Capitol Hill People’s Fair logo and “Proud Sponsor” moniker statewide (Not to be used as a commercial endorsement without expressed written permission)
Naming Rights for the Main Stage
• As a Title Sponsor, (Company) will have the proprietary naming rights to the Fair’s most visible feature, the Main Stage
• Name integration with festival venue (e.g. (Company) Main Stage)
• Trademark recognition for selected festival asset
• Exclusive banner recognition on the (Company) Main Stage (To be provided by Sponsor)
• Presentation rights for Main Stage on site map
• Opportunity to create promotional activities in association with the Main Stage
Extensive On-Site Dominance
• 500 square feet of premium exhibit space at Fair to create activation activities or promotional experiences, showcase, sample, demonstrate, distribute information, etc. May be divided into separate spaces ranging from 10’ x 10’ to 20’ x 20’
• High profile placement of ten (10) Sponsor logo banners throughout festival grounds
• Trademark recognition on People’s Fair direction signs and A-frame site maps
• Regular audio recognition from (Company) Main Stage, and other festival stages
Guaranteed Media Coverage
• Title Sponsor above-the-event-name trademark “lock-up” in $500,000+ Denver DNA advertising campaign (based upon 2008 promotional levels):
• Rocky Mountain News/The Denver Post (352 col. in. valued at $128,000)
• Westword, The Onion and other neighborhood publications (Valued at $12,000)
• KDVR Fox31 - 180+ :30 promotional spots (Valued at $30,000)
• Comcast Cable – 282 :30 promotional spots (Valued at $29,000)
• Alice – KALC-FM (Valued at $93,100)
• KOSI 101 (Valued at $84,032)
• 99.5 The Mountain (Valued at $122,889)
• Studio 1430 – KEZW (Valued at $59,514)
• Title Sponsor recognition in all Fair press kits and general news releases
Full Promotional Rights
• Dominant recognition in 60,000 Official Fair Directories including 25,000 inserted in Life on Capital Hill and Neighborhood Life plus 35,000 distributed to attendees including:
• Sponsor logo featured on cover
• Full page advertisement with premium placement on back cover (Valued at $2,500)
• Logo on site map
• Editorial recognition for selected festival feature
• Title Sponsor trademark recognition in all People’s Fair collateral promotional materials including:
• Logo recognition on 5,500 promotional flyers
• Logo ID on 800 People’s Fair Promotional Posters distributed throughout Denver
• Recognition in CHUN Newsletter mailed to 700 Capitol Hill businesses and households
• Opportunity to create cross promotions with other People’s Fair corporate sponsors and media partners
• Access to the People’s Fair’s 400 volunteers to provide special offer or program
• Opportunity to develop a year-round strategic relationship with CHUN to improve the quality of life in the community
Internet Marketing Rights
• Rotating banner ad - trademark recognition on Festival Web Site www.peoplesfair.com receiving 50,000 hits during May and June
• Hot link from web site to sponsor’s site
Customer Relations and Staff Benefits
• Hospitality Benefits for distribution to key customers, clients and employees:
• Fifty (50) VIP day passes for your guests at the private Festival Hospitality Area adjacent to the Main Stage
• Twenty (20) Exhibitor credentials with access to Exhibitor Hospitality Area for (Company) staff working your exhibit space
• Ten (10) Parking Passes for Reserved VIP Parking
• Opportunity for your employees to participate as Festival volunteers
Capitol Hill People's Fair: $30,000
Top Tier Presenting Sponsor of the Capitol Hill People’s Fair
• Sponsor name receives top tier marquee status connected with Event’s name (e.g. “Title Sponsor presents CHUN Capitol Hill People’s Fair sponsored by (Company)”)
• Presenting Sponsor provided with dominant presence to an estimated live audience of 250,000 people attending event between June 5 & 6, 2010
• Category exclusivity for (Category)
• Official (Category) status granted at Presenting Sponsor level
• Right for exclusive period of renewal negotiation allows for strategic implementation of sponsorship benefits and the opportunity to build brand equity with the People’s Fair
Category Exclusivity and Licensing Rights
• Lock out competitors and eliminate marketplace noise by becoming the exclusive business in the (Category) category promotionally associated with the Fair
• Complete category exclusivity protected year-round for term of contract
• Presenting Sponsorship includes “Official (Category)” status
• One year licensing use of the Capitol Hill People’s Fair logo and “Proud Sponsor” moniker statewide (Not to be used as a commercial endorsement without expressed written permission)
Naming Rights for a Feature Asset of the People’s Fair
• As a Presenting Sponsor, (Company) will have the first right to receive proprietary naming rights to the Fair’s most visible features. Options include:
• Stage located at Broadway and Colfax
• Stage located in interior of Civic Center Park (new location!)
• Automotive Showcase
• Other assets as identified
• Name integration with festival venue (e.g. (Company) (Asset)
• Trademark recognition for selected festival asset
• Exclusive banner recognition on the (Company) (Asset) (To be provided by Sponsor)
• Recognition for selected feature on site map
• Opportunity to create promotional activities in association with your selected People’s Fair feature
Extensive On-Site Dominance
• 400 square feet of premium exhibit space at Fair to create activation activities or promotional experiences, showcase, sample, demonstrate, distribute information, etc. May be divided into separate spaces ranging from 10’ x 10’ to 20’ x 20’
• High profile placement of eight (8) Sponsor logo banners throughout festival grounds
• Trademark recognition on People’s Fair direction signs and A-frame site maps
• Regular audio recognition from festival’s stages
Guaranteed Media Coverage
• Presenting Sponsor trademark “lock-up” in Denver DNA advertising campaign:
• Rocky Mountain News/The Denver Post (352 col. in. valued at $128,000)
• Westword, The Onion and other neighborhood publications (Valued at $12,000)
• Comcast Cable – 282 :30 promotional spots (Valued at $29,000)
• Alternating ID in KDVR Fox31 - 180+ :30 promotional spots (Valued at $30,000)
• Presenting Sponsor recognition in all Fair press kits and general news releases
Full Promotional Rights
• Recognition in 60,000 Official Fair Directories including 25,000 inserted in Life on Capitol Hill and Neighborhood Life plus 35,000 distributed to attendees including:
• Logo on site map
• Editorial recognition for selected festival feature
• Presenting Sponsor trademark recognition in all People’s Fair collateral promotional materials including:
• Logo recognition on 5,500 promotional flyers
• Logo ID on 800 People’s Fair Promotional Posters distributed throughout Denver
• Recognition in CHUN Newsletter mailed to 700 Capitol Hill businesses and households
• Opportunity to create cross promotions with other People’s Fair corporate sponsors and media partners
• Access to the People’s Fair’s 400 volunteers to provide special offer or program
• Opportunity to develop a year-round strategic relationship with CHUN to improve the quality of life in the community
Internet Marketing Rights
• Rotating banner ad - trademark recognition on Festival Web Site www.peoplesfair.com receiving 50,000 hits during May and June
• Hot link from web site to sponsor’s site
Customer Relations and Staff Benefits
• Hospitality Benefits for distribution to key customers, clients and employees:
• Forty (40) VIP day passes for your guests at the private Festival Hospitality Area adjacent to the Main Stage
• Sixteen (16) Exhibitor credentials with access to Exhibitor Hospitality Area for (Company) staff working your exhibit space
• Ten (10) Parking Passes for Reserved VIP Parking
• Opportunity for your employees to participate as Festival volunteers
Capitol Hill People's Fair: $17,000
Associate/Official Sponsor Status for the Capitol Hill People’s Fair
• Sponsor name receives Associate Sponsor marquee status connected with Event’s name (e.g. Capitol Hill People’s Fair presented in association with (Company”)
• Associate Sponsor provided with high profile presence to an estimated live audience of 250,000 people attending event between June 5 & 6, 2010
• Category exclusivity for (Category)
• Official (Category) status granted at Associate Sponsor level
• Right for exclusive period of renewal negotiation allows for strategic implementation of sponsorship benefits and the opportunity to build brand equity with the People’s Fair
Category Exclusivity and Licensing Rights
• Lock out competitors and eliminate marketplace noise by becoming the exclusive business in the (Category) category promotionally associated with the Fair
• Complete category exclusivity protected year-round for term of contract
• Associate Sponsorship includes “Official (Category)” status
• One year licensing use of the Capitol Hill People’s Fair logo and “Proud Sponsor” moniker statewide (Not to be used as a commercial endorsement without expressed written permission)
Naming Rights for a Feature Asset of the People’s Fair
• As an Associate Sponsor, (Company) will have the first right to receive proprietary naming rights to the Fair’s most visible features. Options include:
• Stage at Broadway and Colfax
• Stage in interior of Civic Center Park (new location!)
• Kids and Family Area
• Wine Pavilion
• Automotive Showcase
• “Mural Project” student art program
• Fair Volunteer Program
• Other assets as identified
• Name integration with festival venue (e.g. (Company) (Asset)
• Trademark recognition for selected festival asset
• Exclusive banner recognition on the (Company) (Asset) (To be provided by Sponsor)
• Presentation rights for selected feature on site map
• Opportunity to create promotional activities in association with your selected People’s Fair feature
xtensive On-Site Dominance
• 200 square feet of premium exhibit space at Fair to create activation activities or promotional experiences, showcase, sample, demonstrate, distribute information, etc. May be divided into separate spaces ranging from 10’ x 10’ to 10’ x 20’
• High profile placement of six (6) Sponsor logo banners throughout festival grounds
• Trademark recognition on People’s Fair direction signs and A-frame site maps
• Regular audio recognition from festival’s stages
Guaranteed Media Coverage
• Associate Sponsor trademark “lock-up” in Denver DNA print advertising campaign:
• Rocky Mountain News/The Denver Post (352 col. in. valued at $128,000)
• Westword, The Onion and other neighborhood publications (Valued at $12,000)
• Associate Sponsor recognition in all Fair press kits and general news releases
Full Promotional Rights
• Recognition in 60,000 Official Fair Directories including 25,000 inserted in Life on Capital Hill and Neighborhood Life plus 35,000 distributed to attendees including:
• Logo on site map
• Editorial recognition for selected festival feature
• Associate Sponsor trademark recognition in all People’s Fair collateral promotional materials including:
• Logo recognition on 5,500 promotional flyers
• Logo ID on 800 People’s Fair Promotional Posters distributed throughout Denver
• Recognition in CHUN Newsletter mailed to 700 Capitol Hill businesses and households
• Opportunity to create cross promotions with other People’s Fair corporate sponsors and media partners
• Access to the People’s Fair’s 400 volunteers to provide special offer or program
• Opportunity to develop a year-round strategic relationship with CHUN to improve the quality of life in the community
Internet Marketing Rights
• Rotating banner ad - trademark recognition on Festival Web Site www.peoplesfair.com receiving 50,000 hits during May and June
• Hot link from web site to sponsor’s site
Customer Relations and Staff Benefits
• Hospitality Benefits for distribution to key customers, clients and employees:
• Thirty (30) VIP day passes for your guests at the private Festival Hospitality Area adjacent to the Main Stage
• Eight (8) Exhibitor credentials with access to Exhibitor Hospitality Area for (Company) staff working your exhibit space
• Six (6) Parking Passes for Reserved VIP Parking
• Opportunity for your employees to participate as Festival volunteers
Capitol Hill People's Fair: $10,000
Supporting Sponsor Status for the Capitol Hill People’s Fair
• Sponsor name receives Supporting Sponsor marquee status connected with Event’s name (e.g. “Capitol Hill People’s Fair supported by (Company”)
• Supporting Sponsor provided with high profile presence to an estimated live audience of 275,000 people attending Festival between June 6 & 7, 2009
• Category exclusivity for (Category)
• Official (Category) status granted at Supporting Sponsor level
• Right for exclusive period of renewal negotiation allows for strategic implementation of sponsorship benefits and the opportunity to build brand equity with the People’s Fair
Category Exclusivity and Licensing Rights
• Lock out competitors and eliminate marketplace noise by becoming the exclusive business in the (Category) category promotionally associated with the Fair
• Complete category exclusivity protected year-round for term of contract
• Supporting Sponsorship includes “Official (Category)” status
• One year licensing use of the Capitol Hill People’s Fair logo and “Proud Sponsor” moniker statewide (Not to be used as a commercial endorsement without expressed written permission)
Naming Rights for one of the Peoples Fair’s Top Assets
• As a Supporting Sponsor, (Company) will have the first right to receive proprietary naming rights to the Fair’s most visible features. Options include:
• Wine Pavilion
• Picnic Area
• VIP Hospitality Area
• “Mural Project’ student art program
• Fair Volunteer Program
• Other assets as identified
• Name integration with festival venue (e.g. (Company) (Asset)
• Trademark recognition for selected festival asset
• Exclusive banner recognition on the (Company) (Asset) (To be provided by Sponsor)
• Presentation rights for selected feature on site map
• Opportunity to create promotional activities in association with your selected People’s Fair feature
Extensive On-Site Recognition
• 100 square feet of premium exhibit space, (10’ x 10’), at Fair to create activation activities or promotional experiences, showcase, sample, demonstrate, distribute information, etc.
• High profile placement of four (4) Sponsor logo banners throughout festival grounds
• Trademark recognition on People’s Fair direction signs and A-frame site maps
Promotional Rights
• Recognition in 60,000 Official Fair Directories including 25,000 inserted in Life on Capital Hill and Neighborhood Life plus 35,000 distributed to attendees including:
• Logo on site map
• Editorial recognition for selected festival feature
• Supporting Sponsor trademark recognition in all People’s Fair collateral promotional materials including:
• Logo recognition on 5,500 promotional flyers
• Logo ID on 800 People’s Fair Promotional Posters distributed throughout Denver
• Supporting Sponsor recognition in all Fair press kits and general news releases
• Recognition in CHUN Newsletter mailed to 700 Capitol Hill businesses and households
• Opportunity to create cross promotions with other People’s Fair corporate sponsors and media partners
• Access to the People’s Fair’s 400 volunteers to provide special offer or program
• Opportunity to develop a year-round strategic relationship with CHUN to improve the quality of life in the community
Internet Marketing Rights
• Rotating banner ad - trademark recognition on Festival Web Site www.peoplesfair.com receiving 50,000 hits during May and June
• Hot link from web site to sponsor’s site
Customer Relations and Staff Benefits
• Hospitality Benefits for distribution to key customers, clients and employees:
• Twenty (20) VIP day passes for your guests at the private Festival Hospitality Area adjacent to the Main Stage
• Four (4) Exhibitor credentials with access to Exhibitor Hospitality Area for (Company) staff working your exhibit space
• Four (4) Parking Passes for Reserved VIP Parking
• Opportunity for your employees to participate as Festival volunteers
Capitol Hill People's Fair: $4,000
The Corporate / Exhibiting Sponsor packages can be custom-made to fit your on-site marketing goals and needs. Please contact Andrea at 303.830.1651 or andreafurness@chundenver.org for more information.
| Accept In-Kind: Yes | Accept Donations: Yes |
|