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HOME > SPORTS SPONSORSHIP > SEARCH RESULTS > SPONSORSHIP OPPORTUNITY |
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 |  | | | Reference #: | 5034 | | Category: | Sports | | Sub-Category: | Auto Racing | | Price: | $10,000 - $100,000 | | Frequency: | Year-Round | | Years In Existence: | 18 | | Non-Profit: | Yes |
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| | Now in its 18th year, the United States Lawn Mower Racing Association (USLMRA) is the original national lawn mower racing sanctioning body that produces more than 150 races each year at fairs, festivals, racetracks, non-profit venues and municipalities. As we say, "the mow the merrier". USLMRA races and exhibitions have been held at the famous Charlotte, Atlanta, Texas and Bristol Motor Speedways and are broadcast nationally on Fox Sports Net. The USLMRA sanctions and promotes the STA-BIL National Lawn Mower Racing Series where drivers compete at speeds up to 55 mph with all blades removed. The USLMRA Hall of Fame is in Ohio.
The USLMRA caters to drivers with Jimmy Johnson dreams and sponsors with dreams of a NASCAR budget. Our humorous, tongue-in-cheek approach with the media produces serious results for sponsors with big objectives but only modest means. USLMRA races are professionally managed and promoted via an in-house Public Relations and Event Marketing staff as well as a team of TV producers, social media experts and race officials.
A media darling from its inception, the USLMRA garners significant national exposure with major media outlets like The New York Times, ESPN, Fox Sports Net and the Today Show to name a few, plus recognition for marketing excellence from BrandWeek and Inside PR magazines. We've mastered breaking through the clutter - our quirky stories and interesting drivers like Sodzilla, Weedy Gonzales and Mowna Lisa get our partners noticed and drive brand impressions.
>>>> An ideal USLMRA sponsor is a brand that:
- Wants to get into motorsports with national PR support
- Has a small budget but needs maximum brand exposure
- Competes with much larger competitors with bigger budgets
- Needs to increase the ROI of its existing motorsports budget
>>>> USLMRA sponsors reap these benefits:
- National media coverage and Fox Sports Net broadcasts
- Maximum exposure as a major player in smaller racing series
- Differentiate your brand from competitors and have fun doing it
- Excellent return on your motorsports budget
The biggest benefit the USLMRA offers a sponsor is the leadership, creativity and execution skills of Bruce Kaufman, founder and president and the association's "Mr. Mow It All". Bruce is second to none when it comes to driving real value from motorsports marketing.
Events will be produced and televised for Fox Sports Net (FSN) in 2010. Previous races have been featured on ESPN2, Discovery Channel, TNN and Speedvision.
Media or Broadcast Exposure
Direct Mail, Email
TV shows produced for Fox Sports Net
E-mail marketing
Social media
Web-based exposure
Event Analysis
Pre-Event Surveying, On-Site Surveying, Exit Surveying, On-Line Surveying, Media Awareness, Pre-Event Report, Post-Event Report
We can customize Event Analysis as needed. Our results are validated by Joyce Julius Sponsorship Reports and leading media monitoring services. |  |
| | Geographic Range: National |
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Estimated Attendance or Viewers: 5,000
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| Locations & Dates |
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Minneapolis, MN
6/19/2010
Chicago, IL
6/25/2010 - 6/26/2010
Baltimore, MD
7/9/2010 - 7/10/2010
Grand Rapids, MI
7/17/2010 - 7/18/2010
Minneapolis, MN
7/31/2010
Englewood, TN
8/14/2010 - 8/15/2010
Columbus, OH
9/3/2010 - 9/5/2010
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Major TV and Event Sponsorship: $100,000
Custom sponsorship including race naming rights, in-show commercials, in-show billboards, race team, publicity campaign and other benefits subject to agreement.
Major TV and Event Sponsorship: $50,000
Custom motorsports marketing sponsorship tailored around Sponsors objectives.
Major TV and Event Sponsor: $25,000
Custom sponsorship including Fox Sports Net in-broadcast rights and national publicity campaign
TV & Event Sponsor: $10,000
EXECUTIVE SUMMARY
In 2010, USLMRA will produce two (2) 30-minute shows and two (2) feature segments for Fox Sports Net (FSN).
Shows air Q4 2010, Prime Time.
Television Partnerships available for up to four shows.
Television Entitlement Rights include :30 commercials, open and closing billboards, track signage and sponsor feature interviews.
Guaranteed household audience: 86 million homes.
:30 commercials available within each show.
Open and Closing Billboards Track Signage and Sponsor Interviews within each show.
Sponsor Race Team Features within one or more shows.
On track banners, sampling and Mowersports Expo Trade Show booth
| Accept In-Kind: Yes | Accept Donations: Yes |
Current Sponsors:
STA-BIL Fuel Stabilizer, 18 years
104+ Octane Boost, 12 years
HEET Gas-Line Antifreeze 12 years
No Leak, 10 years
Diesel Power!, 4 years
K&N Filters, 3 years
Start Your Engines, 2 years
Past sponsors include Citgo Oil, Snapper, Carolina Footwear, Dixie Chopper, Double H Boots, Prolong Lubricants, Blitz Gas Cans and Anti Monkey Butt Powder
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| Copyright © 2010 SponsorPark, Inc. - All Rights Reserved. |
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