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HOME > OTHER SPONSORSHIP > SEARCH RESULTS > SPONSORSHIP OPPORTUNITY

Miami International Fashion Week >

Reference #: 5216
Category: Other
Sub-Category: Other
Price: $10,000 - $350,000
Frequency: Annually
Years In Existence:   13
Non-Profit: Yes
Deadline
1/3/2011
 
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DESCRIPTION
The 13th annual Miami International Fashion Week is an upscale fashion and entertainment property featuring the best emerging and established designers from around the world with a media and consumer focus on the Latin American designers and US Hispanic market. This lifestyle event showcases designer collections in women's wear, men’s wear, swimwear, jewelry and accessories. 2010 designers included Silvia Tcherassi and Eduardo Gonzalez from Colombia, Nicolas Felizola and Franco Montoro from Venezuela, Marcelo Quadros from Brazil, Jaime Luna from Panama, Milu Espinosa and Alexandra Donoso from Ecuador, Julian Chang and Ana Maria Guiulfo from Peru along with Jad Ghandour from Lebanon who unveiled a 1.5 million dress in diamonds and 18K gold, award winning designer from Pakistan, Deepak Perwani and many others. Past special guest designers have included Oscar de la Renta, Carolina Herrera, Agatha Ruiz de la Prada along with celebrities Emilio Estefan, Patricia Manterola, Elsa Pataky, Miss Universe, Miss USA and singers Carlos Ponce, Albita, Jordi, Elian and many more. Also featured are student and emerging designer competitions supported by the Miami Fashion Week Foundation scholarship fund, local celebrity chefs creating tasting menus each evening in the International Culinary Arts Pavilion, singers and entertainers and the official closing event with the Miami Moda & Music Awards show round out this upscale life style event. With over 3 million dollars in economic impact, Miami International Fashion Week is the official fashion event for the City of Miami as designated in a Proclamation presented by Mayor Tomas Regalado at the March 2010 event. Over 500 international media cover the event each year providing millions of impressions and global exposure to all who participate.


Media or Broadcast Exposure


TV, Radio, Newspaper, Magazines, Internet, Email



Event Analysis


On-Site Surveying, Media Awareness, Post-Event Report
TARGET MARKETGeographic Range: National
Estimated Attendance or Viewers: 10,000

  Locations & Dates
  Miami, FL
   3/17/2011 - 3/20/2011

SPONSORSHIP PACKAGES & BENEFITS

Title Sponsorship Package: $350,000
The Official Title Sponsor will receive the following benefits:
• Designation as the Official Title Sponsor in all communications for MIFW 2011 with first right of refusal for 2012.

• Category exclusivity within your product or service category.

• World-wide rights to use the name Miami International Fashion Week® for the duration of the agreement.

• Sponsors VIP Lounge. May include furniture for seating areas, signage, video displays, a bar for beverage service, sales associates or brand Ambassadors in branded attire, data collecting, additional promotions, etc. Sponsor is responsible for all activation costs of the lounge and/or product displays. MIFW will provide 20 amps of power and daily maintenance. Set-up assistance available upon request.

• Inclusion in social media marketing campaign with Twitter and Facebook. Details TBD.

• Opportunity to co-host an on-line and/or in-store sweepstakes to include VIP ticket packages for the winners with designer and model meet & greet, backstage tour, access to the Sponsors VIP Lounge, etc. Travel accommodations subject on the participation of additional MIFW sponsors or must be borne by Title Sponsor.

• Logo presence on event gift bag

• Product inclusion in event gift bag

• Inclusion in all event signage and collateral materials:
- Entrance marquee, step & repeat, lanyards, badges, etc.

• Specially designed area within the MIFW web site for sponsors branding and messaging with links to sponsors site

• Inclusion in all event marketing, advertising, social media and press releases

• VIP Tickets to each designer runway show with a special seating section.

• Sponsor may host celebrity Ambassadors at the event for additional PR opportunities if desired.

• Credentials each day for your staff working the event

• VIP Access to event functions and after parties for your guests/clientele.

• MIFW will work in conjunction with your marketing team to develop customized consumer/retail promotions.

• Opportunities for cross promotions with other MIFW sponsors if desired.

• Opportunity to participate in additional ancillary events supporting the Miami Fashion Week Foundation scholarship fund in October 2010 and in January 2011. Details of opportunity TBD with sponsor.

• Title Sponsorship Investment:
• $350,000
• Multiyear discounts available:
• 2011 - $315,000
( 10% discount)
• 2012- $332,500
( 5% discount)
• 2013 - $332,500
( 5% discount )

• Deadline: October 2010

A portion of the fee will benefit the Miami Fashion Week Foundation scholarship fund.

Customized packages available.

Presenting Sponsorship Package: $200,000
Presenting Sponsor will receive the following benefits:
• Designation as the Presenting Sponsor in all communications for MIFW 2011 with first right of refusal for 2012.

• Category exclusivity within your product or service category.

• Sponsors VIP Lounge. May include furniture for seating areas, signage, video displays, a bar for beverage service, sales associates or brand Ambassadors in branded attire, data collecting, additional promotions, etc. Sponsor is responsible for all activation costs of the lounge and/or product displays. MIFW will provide 20 amps of power and daily maintenance. Set-up assistance available upon request.

• Inclusion in social media marketing campaign with Twitter and Face book. Details TBD.

• Logo presence on event gift bag

• Product inclusion in event gift bag

• Inclusion in all event signage and collateral materials:
- Entrance marquee, step & repeat and badges

• Specially designed area within the MIFW web site for sponsors branding and messaging with links to sponsors site

• Inclusion in all event marketing, advertising, social media and press releases

• VIP Tickets to each designer runway show with a special seating section.

• Credentials each day for your staff working the event

• VIP Access to event functions and after parties for your guests/clientele.

• MIFW will work in conjunction with your marketing team to develop customized consumer/retail promotions.

• Opportunities for cross promotions with other MIFW sponsors if desired.

• Opportunity to participate in additional ancillary events supporting the Miami Fashion Week Foundation scholarship fund in October 2010 and in January 2011. Details of opportunity TBD with sponsor.

• Presenting Sponsorship Investment:
• $200,000
• Multiyear discounts available:
• 2011 - $180,000
( 10% discount)
• 2012- $190,000
( 5% discount)
• 2013 - $190,000
( 5% discount )

• Deadline: October 2010

A portion of the fee will benefit the Miami Fashion Week Foundation scholarship fund.

Customized package available.

Premiere Sponsorship Package: $100,000
Premiere Sponsor will receive the following benefits:
• Designation as the Premiere Sponsor in all communications for MIFW 2011 with first right of refusal for 2012.

• Category exclusivity within your product or service category.

• Sponsors VIP Lounge. May include furniture for seating areas, signage, video displays, a bar for beverage service, sales associates or brand Ambassadors in branded attire, data collecting, additional promotions, etc. Sponsor is responsible for all activation costs of the lounge and/or product displays. MIFW will provide 20 amps of power and daily maintenance. Set-up assistance available upon request.

• Inclusion in social media marketing campaign with Twitter and Facebook. Details TBD.

• Product inclusion in event gift bag

• Inclusion in select event signage and collateral materials including the step & repeat and badges

• Premiere placement of the sponsors logo on the MIFW web site with links to sponsors site

• Inclusion in all event marketing, advertising, social media and press releases

• VIP Tickets to each designer runway show with a special seating section.

• Credentials each day for your staff working the event

• VIP Access to event functions and after parties for your guests/clientele.

• MIFW will work in conjunction with your marketing team to develop customized consumer/retail promotions.

• Opportunity to participate in additional ancillary events supporting the Miami Fashion Week Foundation scholarship fund in October 2010 and in January 2011. Details of opportunity TBD with sponsor.

• Premiere Sponsorship Investment:
• $100,000
• Multiyear discounts available:
• 2011 - $90,000
( 10% discount)
• 2012- $95,000
( 5% discount)
• 2013 - $95,000
( 5% discount )

• Deadline: October 2010

• A portion of the fee will benefit the Miami Fashion Week Foundation scholarship fund

Customized package available.

Partner Sponsorship Package: $50,000
Partner Sponsor will receive the following benefits:

• Designation as the Partner Sponsor in all communications for MIFW 2011 with first right of refusal for 2012.

• Category exclusivity within your product or service category.

• Social media marketing campaign with Twitter and Facebook. Details TBD.

• Product inclusion in event gift bag

• Inclusion in all event signage and collateral materials:
- step & repeat and badges

• Premiere placement on the sponsors page of the MIFW web site with links to sponsors site

• Inclusion in all event marketing, advertising, social media and press releases

• VIP Tickets to each designer runway show
• Materials distribution at the event

• VIP Access to event functions and after parties for your guests/clientele.

• Opportunity to participate in additional ancillary events supporting the Miami Fashion Week Foundation scholarship fund in October 2010 and in January 2011. Details of opportunity TBD with sponsor.

• Partner Sponsorship Investment:
• $50,000
• Multiyear discounts available:
• 2011 - $45,000
( 10% discount)
• 2012- $47,500
( 5% discount)
• 2013 - $47,500
( 5% discount )

• Deadline: October 2010

A portion of the fee will benefit the Miami Fashion Week Foundation scholarship fund.

Supporting Sponsor Package: $25,000
Supporting Sponsor will receive the following benefits:
• Designation as the Supporting Sponsor in all communications for MIFW 2011

• Inclusion in social media marketing campaign with Twitter and Facebook. Details TBD.
• Product inclusion in event gift bag

• Inclusion in select event signage and collateral materials including step & repeat and badges
• Placement on the sponsors page of the MIFW web site with links to sponsors site

• Inclusion in select event marketing, advertising, social media and press releases

• Tickets to each designer runway show
• Materials distribution at the event

• Access to event functions and after parties for your guests/clientele.

• Opportunity to participate in additional ancillary events supporting the Miami Fashion Week Foundation scholarship fund in October 2010 and in January 2011. Details of opportunity TBD with sponsor.

• Supporting Sponsorship Investment:
• $25,000
• Multiyear discounts available:
• 2011 - $22,500
( 10% discount)
• 2012- $23,750
( 5% discount)
• 2013 - $23,750
( 5% discount )

• Deadline: October 2010

A portion of the fee will benefit the Miami Fashion Week Foundation scholarship fund.

Friends of Fashion Sponsorship Package: $10,000
Friends of Fashion Sponsor will receive the following benefits:

• Designation as the Friends of Fashion Sponsor in all communications for MIFW 2011
• Product inclusion in event gift bag

• Placement on the sponsors page of the MIFW web site with links to sponsors site

• Inclusion in select event marketing, advertising, social media and press releases

• Tickets to each designer runway show
• Access to event functions and after parties for your guests/clientele.

• Opportunity to participate in additional ancillary events supporting the Miami Fashion Week Foundation scholarship fund in October 2010 and in January 2011. Details of opportunity TBD with sponsor.

• Friends of Fashion Sponsorship Investment:
• $10,000
• Multiyear discounts available:
• 2011 - $9,000
( 10% discount)
• 2012- $9,500
( 5% discount)
• 2013 - $9,500
( 5% discount )

• Deadline: October 2010

A portion of the fee will benefit the Miami Fashion Week Foundation scholarship fund.

Accept In-Kind: YesAccept Donations: Yes

Current Sponsors:
2010 sponsors included Wellaflex, Stella Artois, Copa Airlines, Whole Foods Market. All categories are currently open for 2011.